Bunnie XO is more than just the wife of country rap star Jelly Roll. She has become a bold entrepreneur, podcast host, social media influencer, and personality in her own right. Known for her candid honesty and glamorous style, Bunnie XO has transformed personal struggles into a growing empire. Today, her estimated net worth ranges from $1.5 million to $2.5 million, with some sources suggesting it could be higher. Her story is one of reinvention, hustle, and resilience.
Quick Bio
| Name | Bunnie XO (Alisa DeFord) |
|---|---|
| Date of Birth | January 22, 1980 |
| Age (2025) | 45 years old |
| Birthplace | Las Vegas, Nevada |
| Height | 5′9″ (175 cm) |
| Net Worth | $1.5M–$2.5M (2025) |
| Profession | Podcaster, Entrepreneur, Influencer |
| Famous For | Dumb Blonde Podcast, Social Media Presence |
| Spouse | Jelly Roll (m. 2016) |
| Children | Stepchildren: Bailee Ann & Noah |
| Father | Bill (battling Stage 4 cancer) |
| Signature Style | Tattoos, Glam-Rock Fashion, Bold Makeup |
| Pet | Bulldog named Chachi |
| Notable Trait | Authenticity & Unfiltered Personality |
Early Life and Background
Bunnie XO was born Alisa DeFord on January 22, 1980, making her about 45 years old in 2025. Raised in Las Vegas, she grew up facing challenges early in life. Her mother left when she was an infant, leaving her father to raise her. This rocky start shaped her independence and tough exterior.
During her early years, Bunnie had to find her own path. Before her fame, she worked in entertainment in Las Vegas and later became known for her presence on subscription-based platforms. These early hustles not only gave her financial independence but also helped her understand branding and self-promotion skills that would later play a huge role in her success.
Meeting Jelly Roll
In 2015, Bunnie met Jelly Roll backstage at one of his Las Vegas shows. At the time, Jelly Roll was struggling financially, and neither of them could have imagined how their lives would soon change. Their instant connection grew quickly, and in 2016, Jelly Roll proposed during a concert. They married soon after, beginning what Jelly Roll lovingly calls their “white-trash love story.”
Since then, the couple has been inseparable. Their bond is often showcased on social media, and their raw, unfiltered love story has resonated with fans. Through the highs and lows, Bunnie has stood by Jelly Roll, while also building her own brand independent of his career.
Building the Bunnie XO Brand
Bunnie XO launched Dumb Blonde Productions in 2018, followed by the Dumb Blonde Podcast in 2019. The podcast quickly became a hit, attracting millions of downloads and featuring guests ranging from music stars to pop culture icons. What sets the show apart is Bunnie’s raw honesty and willingness to dive into taboo subjects with humor and heart.
Her brand expanded beyond podcasting. Bunnie XO has built a strong presence on Instagram, TikTok, and YouTube, sharing behind-the-scenes looks at her family life, beauty routines, and candid conversations about her past. She has also developed merchandise that reflects her bold, edgy style. Together, these ventures solidified her as more than a supporting figure she is an entrepreneur in her own right.
Income Streams and Career Growth
Bunnie XO’s wealth comes from multiple sources:
- Podcast monetization through ads, sponsorships, and premium content.
- YouTube channel and social media partnerships, generating ad revenue and collaborations with brands.
- Merchandise sales connected to her personal brand and podcast.
- Modeling and entertainment gigs, adding to her visibility.
- Subscription-based content (until retiring in 2023), which provided major earnings that helped fund her current ventures.
This diverse portfolio has made her financially independent and given her long-term stability. While Jelly Roll’s career is booming, Bunnie has ensured her own revenue streams are equally strong.
Net Worth Today
As of 2025, estimates place Bunnie XO’s net worth between $1.5 million and $2.5 million. Some outlets suggest it could be as high as $7 million, depending on her investments and future deals. The variation reflects her diverse income sources podcasting, merchandise, sponsorships, and social media influence.
What’s remarkable is that most of her fortune was self-built. By retiring from adult content in 2023 and shifting fully into podcasting and media, she positioned herself as a long-term brand rather than a short-term figure.
Height, Style, and Appearance
Standing at 5′9″ (175 cm), Bunnie XO has a commanding presence. Her style is unapologetically bold tattoos, platinum blonde hair, striking makeup, and edgy outfits. This aesthetic is more than a look; it’s part of her brand identity. Fans admire her confidence and authenticity, making her a relatable yet glamorous figure.
Family Life and Motherhood Journey
Bunnie XO is stepmother to Jelly Roll’s two children: Bailee Ann and Noah. She has played a major role in their lives, even helping to gain full custody of Bailee alongside Jelly Roll. Her nurturing side shines through in her family vlogs and social media posts, where she shares moments of laughter, growth, and love.
Bunnie has also been open about her struggles with motherhood. She has spoken publicly about experiencing ectopic pregnancies and how those losses shaped her perspective. In recent years, she and Jelly Roll have started the IVF journey in hopes of expanding their family.
Challenges and Resilience
Like many success stories, Bunnie’s path hasn’t been easy. She has openly shared her history with substance use, celebrating her sobriety since 2017. She has also supported her father through stage 4 cancer and endured her own health scare in 2024, when doctors suspected she might have a carotid artery aneurysm.
Through all of this, she has continued to build her brand, showing fans that strength and vulnerability can coexist. Her resilience is one of the reasons she connects so deeply with her audience.
Fun Facts About Bunnie XO
- She calls herself the “Trailer Park Barbara Walters” for her podcast interviewing style.
- She has a beloved bulldog named Chachi, often featured on her socials.
- Known for her humor, she once released cheeky holiday tracks like “Shimmy Down My Chimney.”
- Her tattoos are not just aesthetic they tell stories of her past and symbolize her growth.
Influence and Legacy
Bunnie XO stands as a figure of reinvention. From a rocky start to financial independence, she has shown that past struggles don’t define the future. Her fans admire her for her honesty whether it’s about sex work, sobriety, or personal loss. This transparency has allowed her to build a loyal community that sees her as both glamorous and grounded.
Her story also highlights the importance of independence. While she shares her life with Jelly Roll, she has built an empire of her own, proving she is not just a “celebrity spouse,” but a powerhouse entrepreneur.
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Conclusion
Bunnie XO’s journey is more than a tale of net worth it’s a story of transformation. With an estimated fortune of $1.5M–$2.5M, she has crafted a brand that’s bold, fearless, and inspiring. Her empire includes podcasting, social media, merchandise, and a loyal fan base who resonate with her unfiltered voice. From Las Vegas hustles to a thriving media presence, Bunnie XO has shown the world how to turn struggle into strength and build an empire along the way.
FAQs
What is Bunnie XO’s real name?
Her birth name is Alisa DeFord, though she is widely known by her stage name, Bunnie XO.
How tall is Bunnie XO?
She stands at around 5′9″ (175 cm), often highlighted by her glamorous fashion sense.
What is Bunnie XO’s net worth in 2025?
Her estimated net worth is between $1.5 million and $2.5 million, with some sources suggesting it could be higher.
What is Bunnie XO famous for?
She is best known as the host of the Dumb Blonde Podcast, an entrepreneur, and the wife of country rapper Jelly Roll.
Does Bunnie XO have children?
She is a stepmother to Jelly Roll’s children, Bailee Ann and Noah, and she and Jelly Roll are undergoing IVF to expand their family.
